The Shine Toy Store exist because we have a passion for kids and bringing them joy. We understand that all of you want the same thing – to bring joy to the little people you love. And we believe we offer a pretty special service to do just that, while also having a soul-stirring story behind the toy shop.
Shine Development Project was founded in 2009, working with rural agricultural workers in the Overberg Region in sunny South Africa. We work with children and families on farms to empower them with skills to function optimally within their communities. And we LOVE doing that.
The profit from Shine Toy Store goes directly towards funding the project’s work.
So here comes that soul-stirring story.
Shine Project has a Christmas party for 600-800 kids of the project each year. The magic is that their parents contribute to this project & the kids receive quality toys that will last. Out of this, agricultural workers voiced a need for affordable, but good quality toys to buy as gifts for their loved little ones. And VOILA – Shine Toy Store was born as two tables in the hallway of our offices, offering beautiful and affordable toys to our farm worker communities.
Other patrons started supporting us because people just like you are fabulous when they love a good cause. Now, 7 years later, we have a proper physical toy store offering beautiful bespoke ranges, but we also still offer affordable ranges for our initial customers. For us, this is the magic of our store – people of all walks of life shop there together, because we ALL love and cherish the kids in our lives.
Back to YOU.
The toys you will find here at Shine Toy Store were chosen with love, and our service is driven by caring deeply about our customers & the little persons they are shopping for. We specifically do not just mention parents, because there are SO MANY people who love the little people. Grandparents, godparents, uncles, aunts, friends, family – we value each and every one of you.
ALL kids matter and should be loved and cherished.
All adults should remember how much FUN it is to play, and create joyful moments for meaningful connection with their loved little ones.
Because we believe in this, we will do our best to help you create those magical moments of connection, filled with fun and joy, to make sure your little one feels all of the love
We promise that you will love your purchase. Yes, we have THAT MUCH faith in the quality of the toys we offer. If you are not happy with your purchase, you are most welcome to pop as a DM or email & we will do everything in our power to ensure that all your needs are met. If we cannot remedy the situation, you will be able to return your purchase and receive a refund.
Fab Fact: We have not had one single unhappy customer since opening our online store. We had ONE exchange because of a missing piece & our lovely friend Beth can tell you how quick and easy this was. So we are completely comfortable giving you our happiness guarantee.
You can pop over to the T&Cs at the bottom of our page for all the details.